Saturday, October 29, 2005

Montage Natural Aliso Creek Resort

The Montage should realize that golf is so passé. There could be better ways to maximize earnings with their business endeavor at the Aliso Creek Inn and Golf Course.

How about really using the Aliso Creek as the centerpiece of a lodging and meeting center where guests can enjoy the beauty and tranquility of a restored natural creek? Imagine the hiking trails, the viewing of migratory birds, the relaxation…..

The project could differentiate itself from competitors and command premium pricing. Hopefully, there would be meeting rooms and areas that the Laguna Beach community could use to hold various events. Although, I have always enjoyed golfing when at Aliso Creek, this vision could be civilly, environmentally, and financially superior.

Is golf the highest and best use? See Los Angeles Times October 29, 2005 “After Boom, Golf Isn't Out of Woods” at
- “The 'Tiger effect' seems to be winding down, with fewer courses being built and the number of serious players shrinking”
- “avoid the fate awaiting other troubled courses in an industry roiled by soaring real estate prices, lean corporate entertainment budgets and the sport's failure to attract and retain participants”
- “ To survive, some courses are taking Palm Desert's approach: plowing under acreage to build homes that will finance improvements”
- “the number of rounds played increased by just 0.7% in 2004 after three years of decline. The ranks of serious golfers — the roughly half of all players who account for the vast majority of rounds — fell by nearly 5% last year”
- "We've gotten to the point where we could probably stand to close a course a day for the next 10 years," said Walt Lankow, the owner of a family-run golf business outside Boston.

Forget me-too thinking. Let’s get a project that will be win-win.


Blogger TheDevilIsInTheDetails said...

Be prepared for the next hurricane katrina line time or find another one that's similar. As the Boy Scouts say: "Be Prepared"!

November 06, 2005  

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